AI Insights · Timothy · July 2021
Top 5 Film & Television Apps on Android in UAE for Q2 2021
Explore the performance of the top 5 film and television applications on the Android platform in the United Arab Emirates during the second quarter of 2021, based on data from Sensor Tower.
In the second quarter of 2021, the film and television app market in the United Arab Emirates saw various trends on the Android platform. Based on data from Sensor Tower, here’s an overview of the performance of the top 5 applications in this category.
MX Player, published by MX Media & Entertainment Pte Ltd, showed a mixed trend in weekly downloads. Starting at 8.4K in late March, downloads dipped to 7.0K by late April but later peaked at 10K in mid-May. Weekly active users experienced a slight decline from 490K to 445K over the quarter.
ZEE5: Movies, TV Shows, Series, from Z5X Global FZ LLC, had a notable increase in weekly downloads, reaching 12K in early May from around 4K at the start of the quarter. Active users followed a similar trend, peaking at 56K in early May. Revenue for this app was minimal, with a slight increase to $18 in the last week of June.
Netflix, published by Netflix, Inc., maintained steady weekly downloads, fluctuating between 4.2K and 6.3K. Active users showed a steady increase, starting at 266K and rising to 278K by the end of June.
Viu: Dramas, TV Shows & Movies, from Vuclip Mobile Video, saw a rise in weekly downloads, peaking at 8K in early June from 2.5K in late March. Revenue trends were steady, averaging around $250 per week. Active users increased from 25K to 32K over the quarter.
Amazon Prime Video, published by Amazon Mobile LLC, experienced growth in weekly downloads, reaching 6.3K by the end of June from 3.6K in late March. Revenue showed a stable trend, averaging around $90 per week. Active users peaked at 84K in late May but slightly declined to 74K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.